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Color psychology is concerned with the effects of color on mood, emotion, behavior. Discover the powerful effects color can have on moods, emotions and behaviors.

The act that colors affect our moods, emotions and behavior, has been known to humankind from ancient times. Although, the way a certain color affect someones mentality is very individual and one color can have different effects on different people. Psychological properties of colors:

Red is a powerful color that is associated with ambition and vitality. It evokes passion and strength. 

Pink is emotionally soothing and calming. Pink evokes femininity, softness, health and innocence. It gives a feeling of gentle warmth and nurturing.

Orange is a joyful color. It evokes fun, cheeriness and warm exuberance. It stimulates the mind to find interest in life and simply lifts the spirits. 

Yellow is also a cheerful and uplifting color. It symbolizes wisdom and means joy and happiness. It also encourages optimistic attitude and helps to build self-confidence.

Green is a restful color. Its the color of nature, fertility, life and balance. It symbolizes self-respect and well being. It helps to feel comfortable, relaxed and calm.

Blue is the calming color. It represents the night and makes us feel calm and relaxed. Blue inspires creativity, clarity and mental control. 

Purple, indigo and violet help to balance the mind and transfrom obsessions and irrational fears. It evokes purity and truthfulness.

Black is a color that is both comforting and protective. Black evokes seriousness, distinctiveness and boldness.

Gray is often associated with independence, self-reliance, self-control and self-criticism. Gray evokes authority and practicality.

Brown is the color of our Mother Earth brings a sense of stability and comfort.

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